Pawoof

project overview

PAWOOF provides thoughtful, caring services that support dogs' comfort, health and happiness — every day.PAWOOF's design direction embraces a young and playful spirit, while staying warm and approachable. We combine soft shapes, cheerful colors, and light-hearted visuals to create a brand that feels friendly, energetic, and full of personality.

White branded cap with turquoise logo placed on fresh lemons in a red bowl

project type

Brand Identity

year

2025

my role

Brand designer

client

Pawoof